Is cheap always best? With regards selling a property, a number of ‘on-line’ estate agents have launched in the last few years to give vendors a cheaper option. We believe a number of High Street agents have had it good for many many years and been able to rely on their existence to secure a decent market share. They have been able to dictate terms and charge over-inflated fees in the knowledge there has been a lack of competition.
So, the advent of ‘On-line’ agents has certainly ruffled feathers amongst these High Street agents, put pressure on their fees and also their market share. A good number of clients and people we have spoken to over the last few years believe it was time the High Street agents were challenged as they had become complacent and their propositions had not evolved over the years.
Property sellers, can choose to go with pure ‘On-line’ agents, including those that charge for ‘listing’ a property, rather than on a ‘No sale, No fee’ basis, cheap fee agents, or the usual selection of High Street agents.
Our clients chose Grant Berry Estate Agents because we charge competitive fees, but just as important, a market leading service, where they are kept informed throughout what can be a highly stressful and anxious journey. Being kept in the dark is no longer an option, and this can result in the collapse of chains because the parties involved just do not know what is going on, unacceptable!
We know where the ‘cheap’ agents are involved, we will do the chasing on their behalf as it is expected the property owners will likely have to do their own viewings, and liaise with their buyers throughout the process. From outset, there is a great feeling when a sale is agreed and both sellers and buyers in such circumstances are both happy. But, when something in the process doesn’t go quite to plan it can open a can of worms and leave both parties perplexed and frustrated with the other party.
Likewise, our experience is that the High Street agents are under pressure from the powers that be to drive results, through numbers, and there is a general disregard for their actual clients. It’s a numbers game because they are under pressure to deliver for the corporate owners, so irrespective of selling your property, as long as they meet their targets, then that is their real focus, and to keep their jobs.
We know that the majority of our instructions come from word of mouth recommendations or clients that have either sold or purchased from us before. We believe this is testament to the fact that we are different, and proud to be different. One of our vendors posted a review to say we should be careful, as we are in danger of giving estate agents a good name – one never to forget, and have sold more properties for her and family.
So the collapse of Emoov and Tepilo recently, costs 140 staff their jobs just before Christmas but also leaves their vendors and buyers not knowing what is happening. Their Business models could not support their proposition.