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1 Scotland End, Chippenham, Ely, Cambridgeshire, CB7 5PN

Realistic pricing is the key to selling property

It is already a summer to remember due to a heatwave lasting weeks, and England reaching the semi–final of the World cup.

In the property market, estate agents have yet to experience a seasonal slump as new instructions on Rightmove were up 7.3% on June last year.  However newly agreed sales have declined, and it is evident there are fewer ‘proceed-able’ buyers about.

The market continues to be challenging.  Stagnant prices (falls in London), the possibility of an interest rate rise, and Brexit uncertainty, all playing a part.

In order to get the best chance of a sale, property presentation is paramount.  Cleaning and decluttering is essential.  Any outstanding DIY jobs need to be completed.  A buyer may assume flaking paint means windows need replacing when they may just need re painting.  First impressions count, so make sure the front garden and entrance to your property is neat and looks well maintained.

Photos are more important than ever, and staging is not just for high end properties.  With more properties on the market, and a high proportion of price reductions, it has never been so important to try to stand out from the crowd.

Historically, people have priced their properties higher and would likely take an offer below this. Buyers searching ‘on line’ will search up to their budget.  So it makes sense to put your property on the market at a competitive price from outset.  Recent press articles suggest the first 2-4weeks of marketing is vitally important.

At Grant Berry Estate Agents, we pride ourselves in carrying out extensive research coupled with our local knowledge to provide realistic valuations and offer trustworthy advice.  A detailed report is produced and discussed with every vendor.  Should you require a FREE market appraisal we would be delighted to assist.  The majority of our business comes from recommendations and clients who have used our services previously.

Don’t be afraid to ask an estate agent how they are going to make your property more visible to prospective buyers.



The Property Ombudsman Rightmove Zoopla Primelocation